Here’s a look at how my ideas come to life, from first sketches and fabric choices to final garments and collectibles. Each project reflects my hands-on approach to turning creative concepts into thoughtfully designed, tangible products.
Project Overview: This is where I analyze the overall vision of the product.
Role & Responsibilities: I usually lead concept development independently, fabric sourcing from our overseas vendors, tech pack creation, and prototype reviews and corrections.
Development Process:
Market & trend research
Material & trim selection
Refining the look and fit through sample rounds
Cross-functional collaboration with factories
Communicated design and fit corrections using marked-up factory photos and clear notes.
Outcome/Highlights: The outcomes are the following collections shown below. These are just a few of my favorite projects.
Photography by Kenwin Jones
LUDO Merch Collection
As a longtime fan of LUDO, collaborating directly with the band on a new merch collection was a full-circle moment. Together, we created a series of fun, unconventional pieces that lean into the band’s quirky identity and loyal fan culture.
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Oct. 23, 2026 | The Pageant + Webstore
Working from a creative brief and reference images, I developed this T-shirt graphic through a custom hand-drawn illustration in Procreate, designed entirely on iPad for a distinctive, personal touch. I then refined and completed the design in Illustrator, adding the final typography.
San Diego Padres™
These hat designs were created for various Heritage Nights across MLB, NHL, and more, each one inspired by the culture being celebrated at that game. My role was to take the given theme and create something fresh and meaningful for fans to wear as a giveaway.
This is where I get to have fun, playing with custom front logos and unique underbill designs to bring extra personality to each piece.
Indy Fuel – Mascot Plush
This project was all about creating a lovable plush version of the Indy Fuel’s dragon mascot, designed especially for the Kids Club to help young fans feel more connected to the team.
Philadelphia Phillies™
For this project, I designed a custom playing card-style graphic of a player based on creative direction and reference photos. I also selected the most suitable patch application to bring the design to life on the front of this ballcap.
