Creative Direction & Product Development
SUCCESS BRANDS | NEW PRODUCT SHOWCASE
Objective:
Expand catalog designs for Success Brand’s clients, focusing on a predominantly active audience.
Concept & Merchandise Design
Design and develop product layouts, collaborating with overseas suppliers to create samples and final production pieces.
Merchandise design, product development and collection proposal, in collaboration with the marketing and photography departments as part of the in-house design team at Success Brands.
Developed and refined product concepts into detailed construction layouts, ensuring functionality and brand consistency.
Oversaw product sampling and prototype reviews, providing direct corrections and technical adjustments to factories.
Collaborated with factory teams to troubleshoot construction challenges and implement design improvements.
Directed the revision process from concept to production-ready samples, ensuring accuracy in materials, fit, and finish.
Coordinated with cross-functional partners to finalize designs, providing feedback on structural corrections and manufacturing quality standards.
Photography by Kenwin Jones
